Radically human, intentionally built.
I WONDER ABOUT our future when technology moves faster than own judgement. AI can generate, optimize, personalize, and scale ideas at extraordinary speed. The real question is not whether we can create more. It is whether we have the courage to create something that matters…
Round table MM+M
The human truth in healthcare advertising
AI can generate content. Only humans can create trust.
by Astrid Defries-Lansing
POV: SXSW | precision medicine
“The opportunity isn’t just personalization at scale. It’s having the courage to create work that connects at n = 1.”
by Astrid Defries-Lansing
INTERVIEW
The role of customer experience in health
On her work for XGEVA and a lasting love affair with the health vertical.
by Clio Muse
Point of view: New humanns-Memories of the future
“ We’re speaking to people who are informed yet uncertain, data-driven yet searching for something real; constantly negotiating between instinct and the algorithm.”
by Astrid Defries-Lansing
INTERVIEW
WOW - PharmaVOICE Woman of the week
On her work for XGEVA and a lasting love affair with the health vertical.
by Pharma Voice
POV: Croatio OOH campaign
“ Momentum creates belief, not the other way around. The work that sticks doesn’t just make you feel something. It makes you do something. ”
by Astrid Defries-Lansing
Featured article | MM+M
Breaking down 4 campaigns that lean into authentic stories and honest insights
The best healthcare campaigns don't sell. They solve human problems.
by Astrid Defries-Lansing
INTERVIEW
How I got here
She never planned to work in healthcare. Now she's shaping its future.
by GSW-powered by Syneos